In a lawsuit filed in Manhattan Federal Court, Sly Magazine LLC is accusing American Media, publisher of Sylvester Stallone's Sly magazine, of violating their trademark.

They contend that Sly Magazine LLC controlled the trademark on the magazine name because their website went up in November and Sly's magazine didn't debute until March. Apparently they are choosing to ignore the fact that Sylvester Stallone announced the publication of his magazine in October [a month before the "other" Sly's website went up] and that Stallone has been known as Sly for decades.