The first teaser trailer for Rocky Balboa was posted at Sly's Official Site [SylvesterStallone.com].

Of course other movie sites [Ain't It Cool News, JoBlo.com, Chud.com, etc.] posted the news of the trailer's release. This flooded Sly's site with traffic and temporarily shut down the trailer. This led to speculation that the trailer had been posted by "accident" and pulled.

This isn't the case. Here's what Simon, the webmaster of SylvesterStallone.com had to say: